Hello, this is
OUR STORY
It's Alena and Pavel, founders of Avalato. We are so excited to see you here and we would like to tell you a bit more about our journey.
Everything began more than 20 years ago when we both started to play tennis and fell in love with this sport. We dedicated 15 years to professional career, traveling all around the world to compete in international tournaments. We were lucky to make friends from every corner of our planet, discovering other countries and their cultures. We witnessed with our eyes how sport can unite people, no matter their backgrounds or the language they speak. We all had a great time running and hitting a small yellow ball on the court, and then having fun and making friends outside the court.
This is exactly how we met more than 10 years ago at the tournament. Our shared love for the sport helped us find the love of our lives in each other. Sport has always been more than just exercise for us. It has been a way of life.
After finishing our professional careers, we realized how much we wanted to share the joy and love of movement with others, bringing them together on the tennis court. Becoming tennis coaches was our chance to continue promoting a sporty lifestyle. We enjoy introducing people to the sport every day and helping them fall in love with it the same way we did.
One day, during our workout at the gym, we found ourselves lying on worn-out yoga mats that were falling apart, with particles sticking to our skin and exercising with ugly rubber dumbbells. And we realized how difficult it is to fall in love with the sport when the equipment doesn’t look attractive at all. We decided we needed to make a change and create something we would enjoy using during our workouts. We wanted something more appealing so that people would love practicing with it instead of forcing themselves to exercise. And that's when we started our new journey and created Avalato.
After months of research, we found modern solutions that could be applied to fitness equipment to make them more functional with fresh and stylish look. We designed and tested many samples ourselves until we found the best options that we loved.
In recent years, we’ve been hearing more news that divides people every day, forcing them to take sides on every issue. We believe that sport is one of the few things in this world that can bring people together, regardless of their background, race, nationality, gender, or identity. When you choose sport, you don't need to pick a side, we're all here to have fun doing what we love. Sport is a common ground where we can relax and enjoy the process together.
Today, we are thrilled to see the beginning of a fitness revolution and even be a part of it. And we are happy to have the opportunity to continue promoting sport and bringing people together, helping them forget about their differences, exercise together, make new friends, and build a healthier and happier life.
WITH LOVE, ALENA AND PAVEL, FOUNDERS OF AVALATO